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"arlet" Brand



“arlet” BRAND:  WHAT IS IT?

“arlet” is the house brand of ASCONA INTERNATIONAL CORPORATION.  “arlet” symbolizes LOCAL EXCELLENCE.


The “arlet” Brand has evolved from ASCONA’s owners’ long-time desire to showcase and promote home-grown products that have exceptional quality.  

There is a general perception that world-class Philippine products go direct almost 100% to the export market.  Therefore, many Filipinos have high regard for “export quality” Philippine products.  

Our finest bananas, pineapples, mangoes, seafood, garments, fashion accessories, housewares, and furniture (to name a few) are exported and sold in the international market.  Buyers in foreign markets rave about the quality of these Philippine products.  Even Filipinos who come across these products abroad are surprised that the Philippines can produce such products imbued with LOCAL EXCELLENCE.


“arlet” is committed to:

•    Offer “local excellence” initially to the domestic market and subsequently to the international market
•    Offer world-class Philippine products at reasonable prices
•    Work with and support local producers to showcase and promote their products of exceptional quality





“arlet” Branded Products

  Seafood – caught in Philippine seas and quick frozen to preserve the quality &  freshness -   from “catchers-to-customers in no time at all”:

    • Gourmet seafood mix selection
    • Seafood "Paella Mix"
    • Half Shell Scallops
    • Other seasonally available domestic seafood products




“arlet - value line” Branded Products

Mozarella, Pizza topping & specially formulated butter for specific market segments.



More good quality local products are lined up for development and eventual launching.


Note:  The “arlet” Brand, its logo, logotype, and other integral marks and symbols are the exclusive properties of Ascona International Corporation and are protected under the intellectual property laws of the Philippines.



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